Google to host online shooping

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For first time buyers, Google has featured a special section that features every product at Rs. 299. Google is also conducting several contests before the annual shopping festival.

Google's annual online shopping festival, also known as Great Online Shopping Festival (GOSF), is scheduled to be held between December 10-12. This year's GOSF features over 450 partners with brands ranging from Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints

For first time buyers, Google has featured a special section that features every product at Rs. 299. The section has brands such as Uber, JBL, Benetton, Alia Bhatt collection, EverPure water purifier. Google is currently running several contests and games on the official websites to promote the festival. Customers stand a chance to win 14 minutes of free shopping hosted by leading brands.

Users will be able to participate in this contest across leading social media platforms from 25th November till 8th of December 2014. #WinGOSF2014. The contest is hosted by 14 brands like Asian Paints, Jet Airways, Kindle, Micromax, HP, Ask Me, CraftsVilla, Cox & Kings, Goibibo, Big Bazaar, KOOVs, Trendin, Lakme and Lenovo.

Google had launched the initiative in 2012. "... (GOSF) has seen tremendous response with most players seeing over 350 percent growth in daily sales. Last year, 2 million users visited gosf.in and over 16 million users visited across all partner sites including smaller players registering 2x growth on an average in their daily sales," says Google in a release.

Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, "Great Online shopping festival is India's version of cyber Monday and is an exciting platform to move the industry forward. The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and homegrown companies. Our recent report projects that the Industry will continue to see robust growth in next few years making it a USD 15 billion industry by 2016."

Online shopping has tremendously grown in India. Over the last few months, brands have taken online-exclusive route to sell their products. Google's recent study on e-commerce in India reveals the online shopping market in the country will grow to $15 billion by 2016. Also read: 6 important takeaways from Google's study on e-commerce in India

Google's online shopping festival is said to be inspired by Cyber Monday. Of late, we've seen Indian e-commerce giants such as Flipkart and Snapdeal trying to mimic the model in India. Also read: The Monday mega online sale: 3 important takeaways

Are you excited about Google's great online shopping festival? What are your expectations?

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